Англо-русский экономический словарь.
brand value — UK US noun ► [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: »A company s brand value depends on its reputation. ► [U] MARKETING, FINANCE the value of a particular brand for the company… … Financial and business terms
Brand Value — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung … Deutsch Wikipedia
brand value — The value of a brand name to a company as a reflection of the market penetration the brand has achieved and the brand loyalty it has acquired. The brand values of a company s range of products may be of importance in a takeover bid; they may be… … Big dictionary of business and management
brand value — / brænd ˌvælju:/ noun the value of a brand name … Marketing dictionary in english
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
brand equity — ˈbrand ˌequity noun [uncountable] MARKETING the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the balance sheet S of some companies, but some people think this is not… … Financial and business terms
brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… … Big dictionary of business and management
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand Equity — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung … Deutsch Wikipedia
brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous … Collocations dictionary
Brand Management — A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations… … Investment dictionary
